Our impact report
2024
Why we became a B Corp
As a husband-and-wife led business, we already had sustainably values at heart that were trickling into office life.
We were already taking the orange peelings and tea bags home for the compost, sorting out the soft plastic and paper recycling, proactively seeking environmentally better supplies and instilling a sustainable culture.
We felt, that certifying as a B Corp organisation would help us leverage a great framework to accelerate the change we wanted to make and have an impact by using Waggle Design as a force for good.
Our journey so far
Whilst this isn’t our first, official annual Impact report, we wanted to put a stake in the ground and measure where we were starting from.
The B Impact Assessment has embedded the 5 impact areas into our business strategy, values, culture and engagement initiatives.
It is shaping our energies to align with the B Corp movement and to help spread the word for better business.
We had already been doing this by:
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Joining the Herts Chamber of Commerce
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Participating in local EcoBerko Business Hub group
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Supporting local schools with careers guidance
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Providing local student work experience and shadowing
Our B impact assessment scores
These are our Impact Area scores when we certified in February 2024. Will we improve on these as our B Corp journey continues.
Workers
This impact area considers our responsibility to our employees' mental health and wellbeing, financial security, career development, engagement and satisfaction.
Our points came from our engagement polices, career development opportunities and benefits.
13
.5
/50
0
/20
.8
This impact area evaluates our environment practices and the impact on air, climate, land and biodiversity.
Our scores were attributed to our virtual office stewardship, environment policies, monitoring our energy usage and recycling practices.
Environment
Governance
This section is about our mission and engagement, and our ethics and transparency.
We scored points here for our consideration of our environment and social impact, our measurement of this impact, our employee policies and code of ethics, and general good governance.
0
.6
/25
Community
This section evaluates our contribution to the economic and social well-being of the communities in which we operates.
We demonstrated positive impact in DEI with 50% female workforce including leadership, local ownership, charitable giving and screening our suppliers on their ESG practices.
/25
.7
0
Customers
This section considers what we do to improve the value we create for customers.
Our points were allocated against our client engagement and continuous improvement practices, as well as data usage and privacy policies.
0
.1
/5
Our journey ahead
B Corp certification is not the destination. It’s the beginning of a long and considered journey, where we use business as a force for good.
We’ve big ambitions for the road ahead!
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More community engagement with bigger impact
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Initiate a compost movement in the office building
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Support the next generation of creatives
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Add greater value to our charitable involvement
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More team fun with the environment in mind
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Establish a B Local group for the Chilterns area
Final words
Without a doubt, joining the global B Corp movement has been a significant milestone in Waggle’s history.
We know that being on this journey will bring more added-value to our client and supplier relationships, enable us to engage more with our local community, and enable us to drive real, positive, measurable impact across the 5 impact areas.
The journey ahead is not an easy one, but we are ready to tackle any challenges head-on to keep us driving forward, doing the best that we can.
We can’t wait to see where our path takes us and the views along the way.
